we make it easy to shop and discover clean, inclusive beauty for all textures and all shades.

Get Gifted.

Something for everyone on your list. Send an AMP Gift Card and let your fav shop our curated collection of beauty and wellness finds. They'll love it!

Starting at $25

The Perfect Gift.

On Trend.

Cover Up.

This 100% waterproof rain cap will keep your hair dry, no matter the forecast. With a protective satin lining, adjustable band, roomy interior, and UV-blocking visor, you—and your hair!—will remain protected, polished, and prepared. Bonus: there's a version for when you sleep and shower, too.

Rain, Rain, Go Away
  • AMP Beauty LA is redefining the shopping experience for women of color.

  • Featuring products from both well-known and emerging Black-owned beauty companies, AMP has it all.

  • We want to acknowledge the indispensable role that Black beauty brands have as constant sources of creativity and innovation.

  • A space that speaks to every corner of what Black beauty is.

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Our mission is to build a better beauty shopping experience, support a new generation of beauty brands, and emerge as the premier beauty destination for all textures and all shades.

beauty. culture. redefined.