We're a digital retailer that makes it easy to shop and discover the best Black-owned and inclusive beauty for all textures and all shades. Our mission is to redefine beauty culture and build a better, safer, more convenient way to get you glowing.


  • AMP Beauty LA is redefining the shopping experience for women of color.

  • A curated edit of products from both well-known and emerging Black-owned beauty companies... [AMP] has it all.

  • We want to acknowledge the indispensable role that Black beauty brands have as constant sources of creativity and innovation.

  • A space that speaks to every corner of what Black beauty is.

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Cover Up.

This 100% waterproof rain cap will keep your hair dry, no matter the forecast. With a protective satin lining, adjustable band, roomy interior, and UV-blocking visor, you—and your hair!—will remain protected, polished, and prepared.

Rain, Rain, Go Away

Get Personal.

When it's that time of the month, the last thing you should be worried about is anything toxic. No pesticides. No hormone-disrupting ingredients. 100% natural. 100% sustainable. 100% for you.

Get Rif. Period.

A Five-Star Face.

Almost 500, five-star customer reviews. Heralded as one of the best moisturizers for oily and acneic skin by dermatologists and editors, alike. Put your freshest face forward with the Internet's favorite moisturizer.

Get Glowing

Back in Stock.

Edges? Under control. Slick, swoop, and define with this 3-in-1 edge styler tool. Baby Tress is back in stock, in six colors, for every mood.

Lay It Down


Our mission is to build a better beauty shopping experience, support a new generation of beauty brands, and emerge as the premier beauty destination for all textures and all shades.

beauty. culture. redefined.

  • Black-Women Owned.

    Our founders are HBCU graduates and sorority sisters with ten years of experience in luxury retail, editorial, legal, and tech — and one single desire to redefine beauty culture.

  • Keep It Clean.

    75% of the beauty products marketed to Black women are toxic. Our answer: 80% of our products are clean, natural, vegan, or Leaping Bunny Certified.

  • AMP Gives Back.

    For every personal care item purchased on our site, we'll donate a product to an organization that supports women and girls in need.

  • All Textures + Shades.

    100% of our shelf space is dedicated to brands that are Black-owned, woman-led, or helmed by other founders of color.