Hi friend. Welcome to amp beauty la.
We make it easy to shop and discover the best Black-owned and inclusive beauty for all textures and all shades.
BEAUTY. CULTURE. REDEFINED.
Best of the Best
The Internet's favorite beauty finds
-
Broad Spectrum SPF 30
Vendor:Black Girl Sunscreen6 reviewsRegular price $16.00Regular priceUnit price / per -
Queen Natural Deodorant
Vendor:Play Pits6 reviewsRegular price $12.00Regular priceUnit price / per -
KurlsPlus Paddle Comb
Vendor:KAZMALEJE3 reviewsRegular price $23.00Regular priceUnit price / per -
September Sixth Candle
Vendor:Alexandra Winbush2 reviewsRegular price $30.00Regular priceUnit price / per -
King Natural Deodorant
Vendor:Play Pits2 reviewsRegular price $12.00Regular priceUnit price / per -
Herbal Collagen + Retinol Eye Mask (5-Pack)
Vendor:Sistine2 reviewsRegular price $32.00Regular priceUnit price / per -
Window Seat Candle
Vendor:Alexandra Winbush2 reviewsRegular price $30.00Regular priceUnit price / per -
Hyaluronic Acid and Collagen Infused Lip Mask (5-Pack)
Vendor:Sistine1 reviewRegular price $32.00Regular priceUnit price / per -
Radiate Face Jelly Aloe Vera Gel Moisturizer
Vendor:Base Butter1 reviewRegular price $33.00Regular priceUnit price / per -
The Palm Springs Half Lash
Vendor:Ashley KennedyNo reviewsRegular price $10.00Regular priceUnit price / per -
Shea Butter + Vitamin E
Vendor:ILERA ApothecaryNo reviewsRegular price $18.00Regular priceUnit price / per$0.00Sale price $18.00 -
Happy Birthday Girl! Buttercream Soy Candle
Vendor:NaturalAnnie EssentialsNo reviewsRegular price $17.00Regular priceUnit price / per -
Glory Mist (in 3 scents)
Vendor:SPRAISE1 reviewRegular price $16.00Regular priceUnit price / per -
Purity Cleansing Oil
Vendor:Anne's Apothecary1 reviewRegular price $26.00Regular priceUnit price / per$0.00Sale price $26.00 -
You Got It Girl! Coconut Bamboo Soy Candle
Vendor:NaturalAnnie EssentialsNo reviewsRegular price $17.00Regular priceUnit price / perSold out -
Rosemary Bergamot Body Wash
Vendor:In Good ConscienceNo reviewsRegular price $13.00Regular priceUnit price / per
-
AMP Beauty LA is redefining the shopping experience for women of color.
-
Featuring products from both well-known and emerging Black-owned beauty companies, AMP has it all.
-
We want to acknowledge the indispensable role that Black beauty brands have as constant sources of creativity and innovation.
-
A space that speaks to every corner of what Black beauty is.

Cover Up.
This 100% waterproof rain cap will keep your hair dry, no matter the forecast. With a protective satin lining, adjustable band, roomy interior, and UV-blocking visor, you—and your hair!—will remain protected, polished, and prepared.

Back in Stock.
Edges? Under control. Slick, swoop, and define with this 3-in-1 edge styler tool. Baby Tress is back in stock, in six colors, for every mood.
All New Everything.
Cop it while it's hot.
-
Classic Satin-Lined Shower Cap
Vendor:HairbrellaNo reviewsRegular price From $35.00Regular priceUnit price / per -
Classic Satin-Lined Sleep Cap
Vendor:HairbrellaNo reviewsRegular price From $30.00Regular priceUnit price / per -
Nostalgia Signature Candle
Vendor:ILERA ApothecaryNo reviewsRegular price $58.00Regular priceUnit price / per -
Bloom Signature Candle
Vendor:ILERA ApothecaryNo reviewsRegular price $58.00Regular priceUnit price / per
AMP BEAUTY LA
Our mission is to build a better beauty shopping experience, support a new generation of beauty brands, and emerge as the premier beauty destination for all textures and all shades.
beauty. culture. redefined.
-
Black-Women Owned.
Our founders are HBCU graduates and sorority sisters with ten years of experience in luxury retail, editorial, legal, and tech — and one single desire to redefine beauty culture.
-
Keep It Clean.
75% of the beauty products marketed to Black women are toxic. Our answer: 80% of our products are clean, natural, vegan, or Leaping Bunny Certified.
-
AMP Gives Back.
For every personal care item purchased on our site, we'll donate a product to an organization that supports women and girls in need.
-
All Textures + Shades.
100% of our shelf space is dedicated to brands that are Black-owned, woman-led, or helmed by other founders of color.