Hi friend. Welcome to amp beauty la.

We make it easy to shop and discover the best Black-owned and inclusive beauty for all textures and all shades.


  • AMP Beauty LA is redefining the shopping experience for women of color.

  • Featuring products from both well-known and emerging Black-owned beauty companies, AMP has it all.

  • We want to acknowledge the indispensable role that Black beauty brands have as constant sources of creativity and innovation.

  • A space that speaks to every corner of what Black beauty is.

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Cover Up.

This 100% waterproof rain cap will keep your hair dry, no matter the forecast. With a protective satin lining, adjustable band, roomy interior, and UV-blocking visor, you—and your hair!—will remain protected, polished, and prepared.

Rain, Rain, Go Away

Back in Stock.

Edges? Under control. Slick, swoop, and define with this 3-in-1 edge styler tool. Baby Tress is back in stock, in six colors, for every mood.

Lay It Down


Our mission is to build a better beauty shopping experience, support a new generation of beauty brands, and emerge as the premier beauty destination for all textures and all shades.

beauty. culture. redefined.

  • Black-Women Owned.

    Our founders are HBCU graduates and sorority sisters with ten years of experience in luxury retail, editorial, legal, and tech — and one single desire to redefine beauty culture.

  • Keep It Clean.

    75% of the beauty products marketed to Black women are toxic. Our answer: 80% of our products are clean, natural, vegan, or Leaping Bunny Certified.

  • AMP Gives Back.

    For every personal care item purchased on our site, we'll donate a product to an organization that supports women and girls in need.

  • All Textures + Shades.

    100% of our shelf space is dedicated to brands that are Black-owned, woman-led, or helmed by other founders of color.

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