Shop Inclusive Beauty | All Textures + All Shades

HOT OFF THE PRESS

AWARD-WINNING BEAUTY

You shopped! You raved! And we crowned our top
beauty essentials for all textures and all shades.
Shop our winners, and get glowing.

Broad Spectrum SPF 30

Black Girl Sunscreen

$19

Queen Natural Deodorant

Play Pits

$12

King Natural Deodorant

Play Pits

$12

Hyaluronic Acid and Collagen Infused Lip Mask (5-Pack)

Sistine

$32

Blueberry + Mint Tea Scalp Treatment

CURLS

$12

Purifying Amethyst Shampoo

Meraki Organics

$30

Quartz Conditioner

Meraki Organics

$30

Rose Water Face Dew

ROSEN Skincare

$15

Bright Citrus Serum

ROSEN Skincare

$18

Cleansing Lotion

Epara Skincare

$60

Radiate Face Jelly Aloe Vera Gel Moisturizer

Base Butter

$33

Sale

NYFW Nail Lacquer

Mischo Beauty

$12

Sale

Diana Nail Lacquer

Mischo Beauty

$12

Worthy Nail Lacquer

Mischo Beauty

$20

trending beauty

BODY PARTY

Bath and body essentials for your best you. Because skincare doesn't stop at your neck.

Avo-Alo Body Cream (in 3 scents)

IYOBA

$23

Sale

Halo Body Scrub

Alchemy Body Shop

$15

SRSLY Buffed Dry Brush

Buff Experts

$27

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Beauty

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We are a digital, Black-owned retailer making it easy to shop and discover the best in inclusive beauty, for all textures and all shades. With more than 50 brands—and counting!—our mission is to redefine beauty culture and keep you glowing.

our story

AWARD-WINNING BEAUTY

Broad Spectrum SPF 30

Queen Natural Deodorant

King Natural Deodorant

Hyaluronic Acid and Collagen Infused Lip Mask (5-Pack)

Blueberry + Mint Tea Scalp Treatment

Purifying Amethyst Shampoo

Quartz Conditioner

Rose Water Face Dew

Bright Citrus Serum

Cleansing Lotion

Radiate Face Jelly Aloe Vera Gel Moisturizer

NYFW Nail Lacquer

Diana Nail Lacquer

Worthy Nail Lacquer

BODY PARTY

Avo-Alo Body Cream (in 3 scents)

Halo Body Scrub

SRSLY Buffed Dry Brush

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