we make it easy to shop and discover clean, inclusive beauty for all textures and all shades.

  • AMP Beauty LA is redefining the shopping experience for women of color.

  • Featuring products from both well-known and emerging Black-owned beauty companies, AMP has it all.

  • We want to acknowledge the indispensable role that Black beauty brands have as constant sources of creativity and innovation.

  • A space that speaks to every corner of what Black beauty is.

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A Five-Star Face.

Almost 500, five-star customer reviews. Heralded as one of the best moisturizers for oily and acneic skin by dermatologists and editors, alike. Put your freshest face forward with the Internet's favorite moisturizer.

Get Glowing

Cover Up.

This 100% waterproof rain cap will keep your hair dry, no matter the forecast. With a protective satin lining, adjustable band, roomy interior, and UV-blocking visor, you—and your hair!—will remain protected, polished, and prepared. Bonus: there's a version for when you sleep and shower, too.

Rain, Rain, Go Away

AMP Exclusive: SkinStar

SkinStar by Dr. Roberts and Rodney Jon

Created by Emmy Award-nominated makeup artist Rodney Jon and double board-certified dermatologist... 


Our mission is to build a better beauty shopping experience, support a new generation of beauty brands, and emerge as the premier beauty destination for all textures and all shades.

beauty. culture. redefined.