Beauty. Culture. Redefined.

for all textures + all shades.

AMP Beauty LA is a digital retailer that makes it easy to shop and discover the best in Black-owned and inclusive beauty for all textures and all shades. With more than 50 brands—and counting!—our mission is to provide a safe, convenient, effective, and tech-forward way to keep you glowing.


Squad Goals.

Our founding team comprises three, HBCU alumnae and sorority sisters, with 10 years of experience across editorial, luxury retail, legal, and tech... and a single desire to redefine beauty culture. Get to know Angel and Montré.