Beauty. Culture. Redefined.

for all textures + all shades.

AMP Beauty LA is on a mission to redefine beauty culture. We make it easy to shop and discover non-toxic, sustainable, and inclusive beauty for all textures and all shades. ⚡️

Our mission is to build a better beauty shopping experience, support a new generation of beauty brands, and emerge as the premier beauty destination with a community-first approach.


Squad Goals.

Our founding team comprises three, HBCU alumnae and sorority sisters, with 10 years of experience across editorial, luxury retail, legal, and tech... and a single desire to redefine beauty culture. Get to know Angel and Montré.