Beauty. Culture. Redefined.

for all textures + all shades.

AMP Beauty LA is a digital retailer that makes it easy to shop and discover the best in Black-owned and inclusive beauty for all textures and all shades. With more than 50 brands—and counting!—our mission is to provide a safe, convenient, effective, and tech-forward way to keep you glowing.

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Squad Goals.

Our founding team comprises three, HBCU alumnae and sorority sisters, with 10 years of experience across editorial, luxury retail, legal, and tech... and a single desire to redefine beauty culture. Get to know Angel and Montré.

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